AT&T + Samsung: Trust Again

Whether through broken promises, getting more (or less) than you’ve bargained for, or falling victim to the fine print—we all know what it’s like to fall for a bad deal. In this spot, a group of individuals who have succumbed to their own bad deals celebrate with Lily as Eva expresses her breakthrough by getting the best deals on the Samsung Galaxy S24+.

There are plenty of easter eggs and details peppered throughout this spot, from multiple sweaters to cheap jewelry, and maaaybe a hint at a certain viral festival that went awry.

Credits:

CCO: Matt Miller
ECD: Ash Tavasolli
CD: Ben Lay & Miriam Malta
ACD Team: Ingrid Chang & Matt Valdini
Midlevel Creative Team: Sonia De Nicolo & Mychal Scott
Executive Producer: Holly Otto
Edit House: Cut + Run LA
Mix: Lime Studios